A BUYER-FOCUSED AGENCY
Sales leadership insight,
applied through a buyer-focused agency.
MURRAY LEE is a Sydney-based, buyer-focused property agency.
Through our Buyer’s Agency services, we are formally appointed and paid by the buyer to provide independent representation across residential property, industrial and warehouse property, land and selected commercial assets.
Our approach combines market access, transaction insight, property analysis and disciplined negotiation.
Our Purpose
Independent representation through our Buyer’s Agency services.
Selling agents are engaged by vendors to market a property, manage the sales process and work towards an outcome acceptable to the vendor.
MURRAY LEE is engaged by the buyer.
Within the agreed service scope, we help clients:
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define a clear buying strategy;
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identify and assess suitable opportunities;
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understand available transaction context;
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coordinate independent due diligence;
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establish a defensible price position; and
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negotiate or bid within agreed boundaries.
In every buyer’s agency engagement, our work begins with the buyer’s objectives—not with a property we need to sell.
Michael Murray
Co-Founder and Director
Michael Murray is Co-Founder of MURRAY LEE and has more than 20 years of experience in real estate sales, leadership and training.
Before co-founding MURRAY LEE, Michael served as National Sales Director at McGrath, with responsibility across 27 company-owned offices. He also continues to provide sales coaching and negotiation training to real estate agents and teams across leading Australian real estate groups.
That experience provides more than an extensive network of industry relationships. It gives MURRAY LEE a deeper understanding of how selling agents manage vendor expectations, test the market, assess buyer commitment, create competition and progress a transaction.
Michael’s sales leadership experience, together with his ongoing engagement with agents in today’s market, helps us understand the context behind each transaction and negotiate with greater clarity and strategy on behalf of buyers.
Our Approach
Access. Insight. Analysis. Strategy. Execution.
Access
We maintain active selling-agent relationships and monitor publicly listed, pre-market and selected off-market opportunities.
Insight
We seek to understand the available vendor, selling-agent, market and buyer context surrounding each serious opportunity.
Analysis
We assess the property, comparable evidence, intended use and material risks before recommending a price position.
Strategy
We determine how and when to engage, including price, terms, settlement timing, negotiation approach and auction strategy.
Execution
We represent the buyer through the agreed stages of communication, negotiation, bidding and contract progression.
Our Principle
Buyer interests before transaction volume.
We do not measure our value by how quickly a buyer is moved into a purchase.
Our role is to provide clear advice, protect agreed boundaries and support a well-informed decision—even where the appropriate recommendation is not to proceed.